"Cash for Campers" by Camping World

August 11, 2009
Filed under Trailer News

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Spinning off of the recently popular “Cash for Clunkers” program, Camping World is giving
up to $7,500 cash allowance for motorized RVs when current RV owners purchase a new vehicle
in its “Cash for Campers” incentive. Camping World’s self-funded recycle and save
initiative is focused on improving the quality of vehicles currently in circulation as well
as stimulating the economy in heavy-hit manufacturing states such as Iowa and Indiana,
according to a news release from the Lincolnshire, Ill.-based retailer. The “Cash for
Campers” program incentivizes RV consumers to transition into new and more fuel-efficient
motorized RVs when they trade in an older, less fuel-efficient model. Camping World has
aligned itself with the three top selling motorhome manufacturers who are leading the
charge toward improving environmental issues with efforts in such areas as chassis
selection, fuel savings through design and long-term durability. These changes are evident
in their current motorhome line-up such as the Winnebago View and Navion, Damon Avanti and
Four Winds Serrano. Marcus Lemonis, Camping World chairman & CEO, said, “As the market
leader, Camping World currently retails over 18% of all new motorhomes sold in the U.S. We
believe that an accelerated transition of the current installed base ultimately
accomplishes several important goals: to remove less fuel efficient models from the roads,
increase the demand for new and more efficient motorhomes which will ideally result in
assisting the RV manufacturers in putting people back to work.” Camping World also plans to
permanently retire less fuel-efficient models ages 1984 and older through a salvage
process. Lemonis further detailed, “If a consumer owns a less fuel-efficient and less
technologically advanced motorhome and is interested in trading it in through the”Cash for
Campers” program, their unit is eligible for a cash allowance toward select new models at
Camping World.” The company expects to launch similar programs in the near future on
recycling towable models as well as select RV accessories with more details to be released
as plans get underway. More details about the program can be found at href="http://CampingWorld.com/cashforcampers"
target="_blank">CampingWorld.com/cashforcampers.

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