GM Offers 1,000 Vehicles in Giveaway
January 16, 2004
Filed under Trailer News
General Motors has created the first of its kind marketing program, featuring one of the
largest vehicle giveaways in history.
Over the next two months, GM is offering 1,000 GM
vehicles to 1,000 consumers for free. GM wants customers to visit dealer showrooms and get
behind the wheel; so, the company is offering potential customers an opportunity to win one
of 54 different GM vehicles. Consumers can win different makes and models, such as the
Hummer H2, Cadillac CTS or the Saab 9-3, by visiting their local participating dealership
and pushing the OnStar hot button.
GM claims there is no test drive or sales pitch
required. The giveaway started January 5.