Leader in Campground Ratings Upgrades System

March 3, 2003
Filed under Trailer News

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TL Directory, the most widely recognized and used campground rating system in the country,
recently adjusted its campground ratings system to address the changing needs of RVers. The
TL Directory has a searchable database of more than one million RV park sites,
modem-friendly locations, local tourist attractions, and a pre-inspected and rated
campground index for the United States, as well as parts of Canada and Mexico. The RV
industry is experiencing a trend toward the purchase of larger rigs, more motorhomes, more
Internet usage and other 21st-century amenities at campgrounds. To reflect these changes
and needs of the consumers it serves, the TL Directory rating system is adding criteria to
its current three-part rating system. The current TL Directory system is a unique
three-part method of rating campgrounds. The campgrounds are rated on a one to ten scale
for three different attributes: facilities, restroom construction and cleanliness, and
visual appeal. “This is an exciting time for the RV industry as we are seeing substantial
increases in both RV ownership and rentals,” said Joe Daquino, Affinity Group, Inc.’s
Multimedia Division president and TL Directory publisher. “In response to consumer demand,
we performed market research with the help of campground owners and active RV customers to
help us determine how the system could be adapted. The result is an improved system that
gives credit for things like phone-line availability for modem hookups and the ability to
accommodate bigger rigs. Refinements were also made in visual appeal to make it more
objective and easier to understand.” Circulated to 300,000 paid customers annually, the TL
Directory is available on CD-ROM and online.

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