RVtoday Expands Audience Reach

January 31, 2005
Filed under Trailer News

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RVtoday — the Authority in RV Television — began its fourth season of production and
broadcast on January 1, 2005. The multiple Telly Award winning program captures the fun and
adventure of the RV lifestyle as it takes the viewer across the country, looks at the
latest models and accessories, and explores favorite destinations in the United States,
Mexico and Canada. The show now airs on two networks. It will continue to air on cable TV’s
Outdoor Life Network (OLN), and it recently has been added to the RFD-TV network. RVtoday
can be seen on OLN Monday through Friday at 10:30 a.m. EST, and Sundays at 2 p.m. EST. On
RFD-TV, RVtoday airs on Sunday at 12:30 p.m. EST, Wednesday at 6 p.m. and 12:00 a.m. EST,
and Thursday at 6 a.m. and 12:00 noon EST. The new season and broadcast schedule coincided
with RVtoday’s new site launch, www.rvtoday.tv. The
show averages 287,000 households per week, 430,000 viewers per week. Nearly one in 12 U.S.
vehicle-owning households now owns an RV. That represents nearly 7 million households, an
increase of 7.8 percent over the past four years.

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