Toyota Gets Most Repeat Buyers

December 13, 2004
Filed under Trailer News

J.D. Power and Associates’ 2004 Customer Retention Study reported that Toyota gets the most
repeat buyers, with 60.6 percent of Toyota owners returning to buy a second vehicle. Second
in the study is Toyota’s Lexus brand, with a 59.5 percent retention rate. Chevrolet keeps
58.9 percent of its customers. The survey was based on reports from more than 171,000
new-vehicle buyers. It examines reasons buyers leave brands — most often, for durability
reasons, expensive maintenance, and bad service experiences.

Print Friendly


Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!

Get a FREE issue of Trailer Life Magazine

Sign up for your trial subscription and you'll receive a FREE issue. If you like Trailer Life, pay just $17.97 for 11 more issues (12 in all). Otherwise, write "cancel" on the invoice, return it and owe nothing.

Terms of Use | Privacy Policy

© 2016 Good Sam Enterprises, LLC. All Rights Reserved.