U.S. Brands Get More Loyal Customers

July 8, 2003
Filed under Trailer News

The midyear report from R.L. Polk & Company, the longest standing curator of automobile
records in the United States, finds that vehicle brands from North America’s Big Three
automakers are more likely to have loyal returning buyers than import brands. The study
found that 68.7 percent of General Motors product owners who shopped for new vehicles from
October 2002 to March 2003 returned to a GM dealer. Ford had a return rate of 57.6 percent,
while American brands as a group garnered 10 of 12 model categories ranked by Polk. For
report details, go to www.polk.com.

Print Friendly


Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!

Get a FREE issue of Trailer Life Magazine

Sign up for your trial subscription and you'll receive a FREE issue. If you like Trailer Life, pay just $17.97 for 11 more issues (12 in all). Otherwise, write "cancel" on the invoice, return it and owe nothing.

Terms of Use | Privacy Policy

© 2016 Good Sam Enterprises, LLC. All Rights Reserved.