Capt Skup
Southern Maryland/Nantucket
Senior Member
Joined: 05/14/2004
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Hello Chrysler, do you recall what happened when Ford renamed the Taurus the "Five Hundred"? Painful lesson learned. Now is not the time to alienate your most loyal customers.
http://news.pickuptrucks.com/2009/11/5-r........its-wrong-to-divorce-ram-from-dodge.html
Capt Skup
AD-1(AW)USNRet.
Wonderful Wife,3 Daughters,2Goldens Gus&Riley
"Never get in a battle of wits with an unarmed man"
'08 F-450 Lariat 4x4
'08 Honda Odyssey EX-L
SunlineF281SR
SeaRay215EC
http://community.webshots.com/user/CaptSkup?vhost=community
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~DJ~
Boise, Idaho
Senior Member
Joined: 05/10/2005
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Good Sam RV Club
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I have been a Dodge Ram owner for 12 years. Love my current truck. I do not like what Fiat is doing to them.
Next truck will be a Ford. Period. 
2010 F150 Super Cab XLT 5.4 4X4 Short Box
1988 Nortstar 8' pop up TC
Honda 2000
26th Marines RVN 69-70 Semper Fi
M-14 was the only Woodstock I saw in 1969.
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mkirsch
Rochester, NY
Senior Member
Joined: 04/09/2004
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What IS Fiat doing to the Ram that is so awful?
To me it sounds like they're going to be doing exactly what Dodge would have done in a better economy: Make small changes and improvements with every model year, and come out with a redesigned truck when the automotive press starts to refer to their current platform as "dated."
Plus, they're finally putting a 4-letter F-word on a Cummins-powered truck. That should make some of you guys extremely happy!
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MNtundraRet
Bloomington, MN
Senior Member
Joined: 12/06/2007
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If you stop and think about it, RV manufacturers rename the models every 3 or 4 years. Some names are dropped for a few years, and then come back. It makes me wonder some times; "Why the change?". Maybe they made a lemon and change the name so new purchasers do not connect to the name used in previous year.
Mark
Mark & Jan "Old age & treachery win over youth & enthusiasm"
2003 Fleetwood Jamboree 29
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Retired JSO
Florida
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Joined: 01/28/2009
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With the rest of the Dodge lineup being poor sellers, the Ram is the backbone of the namesake. Ram alone cannot sustain the entire Dodge lineup which could lead to a total bankruptcy of Dodge. By taking it away from Dodge, when Dodge fails which I believe it will, Ram will survive and be a money maker.
Just my opinion.
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BenK
SF BayArea
Senior Member
Joined: 04/18/2002
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Didn't read the whole article, but think I get the gist of it...
Brand ID folks for large corporations make around $500K/year plus bonuses
They screw up all to often.
The Ford screw mentioned above is one.
The GMC Suburban another.
Just about anyone, anywhere on the planet knows what a 'Suburban' is.
What is a Yukon XL ? Further diluted that Brand ID by using 'Yukon'
on the chopped version. Further diluted more by using 'XL' on the
baby SUV. Suburban is the longest running badge in automotive history.
Think the first one was in 1935 till now.
These high salaried or over priced marketing types live in a vacuum.
Or the the cereal/soap/etc box world....This is NOT a throw away item,
or at least to me it isn't...
Here is a brand ID that just about everyone here knows: "Power Wagon"
Did GM or Ford make that? How does: "Ram Power Wagon" sound?
-Ben Picture of my rig
1996 GMC SLT Suburban 3/4 ton K3500/7.4L/4:1/+150Kmiles orig owner...
1980 Chevy Silverado C10/long bed/"BUILT" 5.7L/3:73/1 ton helper springs/+329Kmiles, bought it from dad...
1998 Mazda B2500 (1/2 ton) pickup, 2nd owner...
Praise Dyno Brake equiped and all have "nose bleed" braking!
Previous trucks/offroaders: 40's Jeep restored in mid 60's / 69 DuneBuggy (approx +1K lb: VW pan/200hpCorvair: eng, cam, dual carb'w velocity stacks'n 18" runners, 4spd transaxle) made myself from ground up / 1970 Toyota FJ40 / 1973 K5 Blazer (2dr Tahoe, 1 ton axles front/rear, +255K miles when sold it)...
Sold the boat (looking for another): Trophy with twin 150's...
51 cylinders in household, what's yours?...
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