News Briefs: Land Rover, Pilgrim, Go RVing

Land Rover Discovery Gets More Power
Ford has announced that its 2003 Land Rover Discovery SUV will be powered by a 4.6-liter V-8 engine with more horsepower for better towing performance. There are more than 350 engineering changes and 700 new parts. Quality control and manufacturing processes have been improved and updated as well.

Pilgrim International Ships First Units
Pilgrim International Inc., Middlebury, Indiana, began shipping its Open Road brand of travel trailers and fifth-wheels to more than 80 dealers last month. Standard features include Alphastone countertops and eight-foot Dometic double-door refrigerators. The units, 25 to 36 feet long, will be positioned at “midrange with an upper low-end price,” according to RV industry veteran and founder Dave Hoefer.

“Go RVing! Life’s a Trip”
Recognize this slogan? It has been seen a lot in television commercials and print media nationwide. A recent study reports that one in four family buyers now recognizes this slogan from the Go RVing Coalition, its highest levels of recognition ever. Formed in 1994, the coalition consists of RV manufacturers, component suppliers, dealers and campground representatives whose goal is to provide information about the benefits of RVing, and to foster customer satisfaction with the RV experience.

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