Thor names new RV Group president

Keystone RV President Bob Martin

Keystone RV President Bob Martin has been named the next RV Group president for Thor Industries. Keystone is Thor’s largest subsidiary.

The move was announced in a news release Tuesday, January 31. Martin replaces Ron Fenech, who retired September 30, effective February 1. Martin is an 18-year industry veteran and Elkhart, Indiana, native

According to the release, Thor’s six RV companies – Airstream Inc., CrossRoads RV, Dutchmen Manufacuring Inc., Heartland Recreational Vehicles LLC, Keystone RV Co. and Thor Motor Coach – will report to Martin. Martin will report to Peter Orthwein, Thor’s chairman, president and CEO.

In other management moves, Matt Zimmerman, vice president of sales for Keystone, will succeed Martin as president. Zimmerman has been with Keystone 13 years in a variety of sales and management positions. In addition, David Chupp,  vice president of finance for Keystone, has been named COO. Chupp joined Keystone in 2000.



  1. Bob Matin was President of Keystone RV Company when we had all our problems with them. Thor Industries is rewarding him for his despicable practices of building dangerous and inferior products as cheaply as can be and for not providing customer service. Keystone RV Company under Bob Martin did not stand behind their product. Dealers refused to look at and provide warranty work because they said, “Keystone does not pay.” This is how Martin made money for the company. Keystone has no loyalty towards their customers and doesn’t even acknowledge them. As we were told, “You didn’t buy it from us, you bought it from your dealer.” Keystone does not care because they figure someone else, unknowingly will always come along and buy one of their poor quality trailers. In my opinion, when you reward that type of business practice, you set a low standard for all brands in the Thor Industries line. The American RV Consumers deserve better than that!


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