GM, Ford in Price War

General Motors and Ford recently began offering more rebate cash to customers on new cars
and trucks. GM’s latest program offers current GM owners up to $5,000 in cash on most 2003
and 2004 vehicles. The new offer is valid through August 2.

For new customers, GM continues
to offer cash rebates and low- to no-interest financing options on most vehicles, including
trucks and SUVs. Ford raised customer rebates available on Freestar minivans by $1,000 to
$5,000 for customers who finance through Ford. Ford also continues discounts on other
vehicles, including $1,500 to $3,000 cash rebates on pickups.


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