Owners Can Personalize Fords Online

Ford Motor Company is making it possible for customers to personalize their vehicles online
with an interactive visual accessorization tool from EyeVelocity Inc. “Our goal is for
customers who visit Ford’s corporate Internet sites or Ford and Lincoln Mercury dealer Web
sites to be able to modify the appearance of their vehicles by interactively ‘trying on’
Ford accessories,” said Matt Kesler, Ford Vehicle Personalization sales and marketing
manager. Customers will be able to get the dealer price for each added accessory, including
installation, online. The Internet Accessorizor will eventually be available for use on
most Ford Motor Company brand Internet sites.


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