ReserveAmerica Teams With Coleman

Campground-reservation service ReserveAmerica has signed a multi-year agreement with
camping-equipment manufacturer The Coleman Company to allow consumers to research, plan and
reserve their camping vacations online through ReserveAmerica. Under the terms of the
alliance, campers can now reach ReserveAmerica through Coleman’s recently launched Outernet
Web site, Through Toronto-based ReserveAmerica, a unit of
event-ticketing firm Ticketmaster, visitors to the Coleman Outernet Web site will be able
to choose among 100,000 campsites and RV sites in more othan 2,000 campgrounds across North
America. “ReserveAmerica provides tremendous value to the Coleman Outernet Web site,” said
Gary Jones, vice president of consumer marketing for The Coleman Company, a unit of
home-appliance manufacturer Sunbeam Corporation.


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