Transportation Secretary Unveils Drunk-Driving Campaign

In an effort to reduce the toll of preventable automobile crashes, U.S. Transportation
Secretary Rodney E. Slater unveiled a new public education campaign called, “You Drink
& Drive. You Lose.” The campaign was created to reach the national goal of reducing the
number of alcohol-related traffic fatalities to no more than 11,000 per year by 2005. The
campaign targets high-risk populations such as 21- to 34-year-olds, high blood-alcohol
concentration and repeat offenders, and underage drinkers between 16 and 20 years old. Last
year, 15,935 people died as a result of impaired driving, and more than 300,000 were
injured. Alcohol-related fatalities are at an all-time low, but they still account for
nearly 38 percent of all traffic-related deaths.


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